Family Lawyers, Do You Know Why Divorce Is Always Good News?
Yesterday, I mentioned that I’d be talking to my family lawyers out there. So let’s dive in…
Louis C.K. has a funny take on divorce. He’s a hilarious comedian, who also happens to be a divorced dad with two kids.
This is what he says:
“Divorce is always good news. I know that sounds weird, but it’s true because no good marriage has ever ended in divorce… That would be sad. If two people were married and they were really and they just had a great thing and then they got divorced, that would be really sad. But that has happened zero times.”
And on one of the episodes of his FX show, he mentions that marriages just go on and on for “years in which the spouses and the kids are in misery.”
So, my family lawyers out there, haven’t you seen what happens next?
First, the couple starts to bicker and fight.
Next, they naturally start hating each other.
Next, one of the spouses tries to find solace in the arms of another.
At this point, we’ve got accusations of “cheating” being hurled around, and nobody is in a mood for compromise.
And THAT’S the point at which folks being thinking about divorce.
And they blame YOU, the family lawyer, for being mean… You’re just trying to help them pick up the pieces!
The sad part is that not only is this “scorched earth” no-compromise approach going to hurt their families, but that your client has lost years of potential happiness by not tackling their problem much earlier.
But, as I’ve seen repeatedly, your prospects aren’t the only ones to not deal with their problems…
Many family lawyers also have a marketing problem that they’re trying to “tough out” instead of solving directly.
Just as you (a skilled family lawyer) can help a client with a great solution called a divorce (or child custody/support agreement), I (a skilled marketing expert) can help you (the lawyer) with a great solution that gets you more clients calling your office on a daily basis.
I love solving problems for people, don’t you?
If you want help with your problem of marketing your family practice (or just want more success with your marketing), schedule some time with me here: