8 Marketing Mistakes That Keep Lawyers Broke As A Joke
If you want to grow your practice, you need new clients.
And to get new clients these days, you have to advertise online. Sadly, law school teaches students more about civil procedure than it does about creating effective online ad campaigns.
So it’s no wonder that lots of lawyers make marketing mistakes. Happily, if you can avoid these mistakes, you can generate lots of leads and lots of profits.
Here are eight common mistakes I’ve seen that can keep lawyers “broke as a joke”…
1. Relying exclusively on referrals
2. Going down with the Yellow Pages ship
3. Sending prospects to the “home page” of your site
4. Buying Google ads on vague keywords
5. Having a Google ad (that talks about one thing) that sends visitors to a page (that talks about something else)
6. Making it hard for smartphone users to just call you
7. Not tracking each and every ad to see exactly how many leads it generates for you
8. Not using “Google My Business” (this used to be called “Google+ Local”)
Now fixing these 8 mistakes isn’t going to mean your law practice will be overflowing with new clients. But I can almost guarantee that avoiding these mistakes will get you more new clients than you’ve been getting before.
And that’s no joke.
P.S. There’s a 9th mistake that I should have added.
9. Trying to do it all yourself without help
Now I’m not trying to say that you need to hire ME to help. It’s just that it took me a loooong time to figure this stuff out. Now maybe you’re a marketing genius, and this stuff comes naturally to you. If that’s the case, that’s totally fine. But if you want to shave years off your learning curve (and focus on actually practicing law), I can help: