How Christie Arkovich pivoted from a shrinking bankruptcy market to a booming market for student loan lawyers

In this episode of Bankruptcy Law Success, I interview Christie Arkovich, a bankruptcy lawyer in Tampa who has grown her student loan law practice to over 75% of her practice. Christie tells us exactly how she’s been able to pivot from the shrinking bankruptcy market to the booming market for student loan lawyers.

Some of the highlights in this interview include:

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Michael Jaafar and his quest for bankruptcy’s Holy Grail of discharging student loans

In this episode of Bankruptcy Law Success, I interview Michael Jaafar, a bankruptcy attorney in Detroit who believes that he’s found bankruptcy’s Holy Grail: discharging student loans in bankruptcy. Specifically, he found a way to get bankruptcy to discharge the entire balance of most private student loans that does NOT rely on meeting the difficult “undue hardship” standard.

Some of the highlights in this interview include:

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“One If It’s Bad, Two If It’s Good”

Rain Man is a great movie.

It’s also where I first learned about card counting, which has a lesson in it that applies to Google ads…

The lesson comes when Tom Cruise’s Charlie explains to Dustin Hoffman’s Raymond that “When there’s lots of 10’s left, 10’s and picture cards, then it’s good for us.”

Accordingly, Charlie explains to Raymond that “And you’re gonna bet one…. One if it’s bad. Two if it’s good. ”

What Charlie is saying here is that if you’re counting cards properly, sometimes the odds will be in your favor and you should bet double. And when the odds are against you, stop betting.

Using this simple system, the Rain Man brothers win a huge amount of money at the casino…

So what the heck does this have to do with Google ads? Continue…

Caveat Emptor: How Yodle “Takes Credit” For Your Existing Google Listing

OK, so today we’re gonna pick up where we left off yesterday, and talk a little more smack about Yodle.com.

Even if you don’t use Yodle, once you understand how this sneaky trick works, you’ll  understand better what you should be doing instead.

As I understand it, the trick is that Yodle essentially “takes credit” for the call-generating power of your existing “Google My Business” listing.

Here’s how it goes down… Continue…

Why I Think Yodle.com Is “Hotel California”

OK, today I want to talk smack about a competitor.

Actually, I don’t want to “talk smack.” In fact, I’m worried that I’ll look like a jerk.

So what I’d like to do is report the facts of my competitor’s approach, tell you why I think that approach is wrong, and explain what you should do instead.

The competitor I’m talking about is Yodle.com.

OK, so let’s start with the facts.

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